“Bright fruit, melon and citrus flavors carouse with floral hop hints for a mild bitterness and extra juicy bite that chills you out cold.”
Crowerks and GoodLife collaborated to craft labels for the award winning beer, COMATOSE. This 16.9oz bottle label design would be required to sit among GoodLife’s current flagship brands Descender IPA and Sweet As Pacific Ale in addition to their 3 part Sustainable Session Series that includes Mountain Rescue Session Ale, WildLand Session Ale and a new spring beer to be announced.
A significant piece to the design problem of beer package design is in the name (hours of research on Beer Advocate). While this was not an issue for GoodLife’s long standing, award winning sub-brand COMATOSE, the design challenge shifted to re-imagining the look and feel while retaining the visual flavor of the original.
Capturing the elements of the GoodLife lifestyle (outdoors, active, hike, bike, kayak, run, explore etc) while crafting visuals for the experience of such a BIG BEER (8.5% ABV!) was paramount in the base of the design. As you can see from above, this project went through various rounds of revision until it accomplished these goals and fit within the brand.