Working with the supplied concept of “Winter Desert”, Crowerks was given the task from Gramicci’s art department to develop a set of images that could be utilized on various screens for a spring line. Crowerks team filled sketchbooks with idea of outdoor action sports meeting geographic locations meeting the winter desert.
This collection of hundreds of sketches were accompanied with custom textures intended to be utilized as distressed patterns for Gramicci’s screen printing process. There may even be a “making of” video out there still living on the Tube. Implemented on both men’s and women’s lines this mobile art was mostly direct sketch to shirt transfers.