Martin Hospitality needed a flexible custom solution to implement across all of their properties on the Oregon Coast. One of the more difficult challenges of the build was develop a framework open enough to work for a restaurant and extensible enough to work for a hotel.
While restaurant site visitors are primarily mobile users looking for critical details such as hours, menus, reservations and location, hotel visitors consume data in both desktop and mobile platforms equally. Structuring the data hierarchy accordingly makes the framework successful in either scenario.
Cannon Beach is among the most photographed and Instagrammed towns in Oregon (Busbud article). To take advantage of this phenomenon, Crowerks implemented a custom moderated WordPress feed to pull in a clearly defined set of #hashtagged images to the sites.
These moderated posts are published by the client according to their wishes to maintain brand integrity. Additionally, Crowerks has integrated API packages for MailChimp, Navis, Facebook and built a custom Synxis booking engine mini-booker to push queries to the third party service.
Our technical goals for the sites were among the obvious: grow number of users, appeal to mobile users and retain the current SEO. Further expectations included, lower the bounce rate, encourage depth of readership and boost overall conversions.
6 months following it’s launch, Surfsand.com boosted the number of users by 62%, it saw an increase of mobile users by 103%, lowered bounce rate by 12% and increased pageviews by 86%.