Comatose Imperial IPA
“Bright fruit, melon and citrus flavors carouse with floral hop hints for a mild bitterness and extra juicy bite that chills you out cold.”
crowerks and GoodLife collaborated to craft artwork for the award winning beer, COMATOSE. This 16.9oz bottle label design and 12oz custom printed aluminum beer can would be required to sit among GoodLife’s current flagship brands Descender IPA and Sweet As Pacific Ale.
While this was not an issue for GoodLife’s long standing, award winning sub-brand COMATOSE, the design challenge shifted to re-imagining the look and feel while retaining the visual flavor of the original.
Capturing the elements of the GoodLife lifestyle (outdoors, active, hike, bike, kayak, run, explore etc) while crafting visuals for the experience of such a BIG BEER (8.5% ABV!) was paramount in the base of the design.