CrossFit Type 44
Project Summary
Crowerks transformed CrossFit Type 44 into a dynamic and cohesive fitness brand that captures its welcoming community and high-performance approach. From strategic branding to stunning visuals, we built a strong identity that resonates with members of all fitness levels. A mobile-first website, engaging photography, and compelling videography showcase CrossFit Type 44’s programs and culture, inspiring individuals to join and thrive in Bend, Oregon’s leading CrossFit gym.
Special Feature
Crowerks captured powerful photography and videography that highlight the energy and camaraderie of CrossFit Type 44’s community. From intense workout shots to group training sessions, the visuals emphasize strength, teamwork, and personal growth. These authentic images and videos fuel a brand narrative that connects with both seasoned athletes and beginners looking to embrace their fitness journey.
Services Provided
Branding, Photography, Videography, Print, Web Development
Website
Brand Design
To showcase strength, movement, and community, Crowerks updated the CrossFit Type 44 logo to a bold barbell design. The dynamic layout combines clean, modern typography with the iconic barbell graphic, symbolizing resilience and progress. The red banner highlights the CrossFit spirit of energy and grit, while the streamlined design ensures versatility across digital, print, and apparel applications.
Videography
For CrossFit Type 44, Crowerks produced a high-energy video capturing the essence of their Murph 2023 Hero Workout. This one-minute video brings the community together, showcasing the intensity and camaraderie of this iconic CrossFit challenge. Featuring dynamic drone footage and close-ups of participants pushing their limits, the video highlights the heart and spirit of the event. Ending on a high note, the video captures the smiles and triumph of athletes who completed the workout, celebrating resilience, teamwork, and the joy of fitness.
Digital Marketing
Crowerks developed and managed impactful digital marketing campaigns for CrossFit Type 44, including engaging email newsletters, dynamic social media content, and targeted PPC campaigns. These efforts amplified community engagement, drove new memberships, and highlighted CrossFit Type 44’s unique energy with its inclusive culture and community.
