GoodLife Brewing

Project Summary

As GoodLife Brewing’s go-to creative partner, Crowerks handles a full spectrum of branding, packaging, web, and marketing solutions for the popular Bend, Oregon craft brewery. Projects span designing beer cans, posters, logos, and labels for core and seasonal brews to developing their website, product photography, and print materials. Crowerks’ designs encapsulate GoodLife’s active outdoor lifestyle ethos in engaging illustrations and custom artwork. Their comprehensive creative helps maintain consistent branding across GoodLife’s ever-evolving lineup of beers.

Special Feature

Crowerks built an intuitive, mobile-responsive website for GoodLife showcasing their craft brewing process and robust lineup of signature beers. The custom solution seamlessly integrates e-commerce capabilities for online sales. Optimized SEO and analytics provide performance tracking and improved visibility. The user-friendly site reflects GoodLife’s vibrant brand personality and engages fans. Its responsive design adapts to any device, enabling easy on-the-go access to the latest beer releases and events.

Services Provided

Illustration, Photography, Print, Product Design, Web Development

Website

goodlifebrewing.com

Recent Product Design

High Altitude Premium American Lager

Crowerks incorporated bold Americana inspiration in the packaging design for GoodLife’s High Altitude Premium American Lager, featuring scenic nature elements that capture the beer’s Cascade Mountain heritage. The custom illustration complement the crisp, clean taste with vibrant colors and nature scenes from Bend, Oregon.

Wave Park Hazy IPA

Crowerks captures the essence of Bend’s Whitewater Park in Wave Park Hazy IPA’s design. The label features a dynamic composition of crashing waves and swirling foam, rendered in captivating shades of aqua and river blues. Reflective, metallic gold lettering, reminiscent of the sun glinting off the water, adds a touch of luxury and vibrancy. This visual symphony perfectly complements the hazy IPA’s juicy, tropical flavors, evoking the untamed energy and refreshing character of Bend, Oregon.