Hull Gallery
Project Summary
Crowerks collaborated with Jeffrey Hull Gallery on a comprehensive website redesign to create an engaging online storefront showcasing the gallery’s vibrant collection of fine coastal art. The Cannon Beach gallery wanted to better highlight the work of artist Jeffrey Hull and become more ecommerce-focused.
Special Feature
The redesigned responsive site enables easy management of product inventory, featured art rotations, and homepage content. Custom capabilities power a streamlined shopping experience, allowing customers to seamlessly browse, purchase, and track orders of Hull’s paintings, prints, and framing services. The backend system equips staff to efficiently update products, promotions, imagery, and text.
Color Palette
To complement the vibrant coastal art, Crowerks chose a palette of neutral grays – mid gray (#4e4e4e), light cloudy gray (#DDDDDD), and background gray (#5C5F60) – with an accent gold (#ffc423). This elegant combination allows the colorful paintings to take center stage while the nuanced grays provide a soothing backdrop.
