Lodge at Columbia Point
Project Summary
As agency of record since it opened in 2017, Crowerks fulfills a complete range of visual branding and digital solutions for The Lodge at Columbia Point, an elegant 4-star hotel in Richland, WA. Crowerks designed print collateral, established branding guidelines, built a responsive website, and produced an engaging video tour, showcasing the venues’s timeless spirit with a modern polish.
Responsive Website
The mobile-friendly website balances classic sophistication with contemporary minimalism through strong visuals and clean layouts. Unique responsive features enhance user experience across devices. Complementing print materials maintain brand consistency through color palette, typeface, and design elements. Crowerks also filmed and produced a video highlighting the Lodge’s amenities and tranquil riverfront setting. As agency of record, Crowerks continues to elevate The Lodge’s brand image across print and digital channels.
Services Provided
Branding, Photography, Print, Videography, Web Development
Website
Video Tour
The cinematic video tour captures the lodge’s scenic riverfront location and upscale details. Soaring drone shots showcase the sweeping Columbia River vistas while closer specialty filming reveals the venue’s indulgent amenities. The minute-long video guides viewers through lavish accommodations, Drumheller’s dining, in-room dining, Columbia Point spa services, and the outdoor pool and hot tub. From aerial views to intimate interior spaces, the video highlights the property’s natural beauty, four-star hospitality, and array of amenities for a relaxing stay, eat, drink, and unwind.
Brand Design
To convey timeless sophistication, Crowerks designed a logo with a modern typeface that maintains a classic spirit. Clean lines create a recognizable mark that prominently features the text “lodge”, remaining crisp and legible at any scale. The straightforward logo complements the venue’s straightforward approachability while speaking to its upscale nature. Its balanced blend of modern and classic mirrors the lodge itself.
Color Palette
Crowerks pulled branding colors from the scenic surroundings, using Columbia River blue (#012169), nostalgic sepia (#7f5331), unpretentious gray (#777), and neutral dark gray (#343434). This natural palette reflects the lodge’s riverside serenity.